1. Audience Targeting & Pre-Black Friday Hype
Objective: Build anticipation and capture the attention of Beauty Rosie ideal audience.
Actions:
Use customer data to create segmented audiences, such as “Active Athleisure Enthusiasts,” “Eco-Conscious Shoppers,” and “Gift Givers.”
Launch early-bird campaigns on social platforms like Instagram, Facebook, and TikTok, showcasing sneak peeks of Black Friday deals.
Employ geo-targeting to prioritise high-converting regions in the USA.
Incorporate lead capture tactics (e.g., email signups for exclusive deals) to build a retargetable audience.
Outcome: A pre-qualified audience eagerly awaiting Black Friday deals.
2. Strategic Media Budget Allocation
Objective: Ensure high ROI by focusing on the most effective channels.
Actions:
Dedicate 60% of the budget to paid social media campaigns (Instagram Reels, TikTok ads) targeting Beauty Rosie core demographics.
Allocate 30% for search engine marketing (Google Ads) with a focus on high-converting keywords like “athleisure Black Friday deals” and “Vuori discount.”
Reserve 10% for programmatic retargeting ads targeting cart abandoners and website visitors.
Use day parting to allocate more budget during peak shopping hours for Black Friday weekend.
Outcome: Optimised ad spending to maximise conversions across the most relevant channels.
3. Black Friday Campaign Launch: Creative & Messaging Excellence
Objective: Create attention-grabbing, high-converting ads tailored for Black Friday.
Actions:
Develop video ads emphasising Vuori’s core value propositions: sustainability, comfort, and style.
Integrate urgency-driven CTAs like “Black Friday Ends Soon!” or “Shop Now Before It’s Gone.”
Highlight bundles, free shipping, or exclusive limited-time offers to entice purchases.
Use dynamic product ads on social platforms, showing products users previously browsed or added to their carts.
Outcome: High engagement and conversion rates from visually compelling and action-oriented campaigns.
Empty heading.
Image Description
Empty heading.
The Conclusion
4. Real-Time Optimisation & Retargeting During Black Friday
Objective: Maximise sales through continuous performance monitoring and retargeting.
Actions:
Monitor ad performance hourly to identify top-performing creatives and reallocate budget in real-time.
Retarget users who interacted with ads or visited the website but didn’t convert, using personalised messaging like “You left this in your cart—grab it before it’s gone!”
Scale up budgets on campaigns with the highest ROI, especially during peak shopping times.
Post-Black Friday, run “Extended Sale” ads to capture late buyers and maintain momentum.
Outcome: Continuous sales growth during the critical Black Friday period, ensuring the 219% increase in 3 months.
By executing this 4-step process, Beauty Rosie USA can dominate the Black Friday sales period, leveraging strategic media purchases to achieve significant online sales growth.
Image Description
